Aside from the results of the recent US election, one of the more popular topics on social media in the past week or so has been the launch of the Holiday / Christmas cups by the major Quick Service Restaurant (QSR) coffee players in Canada.
“The discussions on-line can be boisterous as people debate the things they like / dislike over these cups.” states Jeff Doucette, Field Agent’s General Manager. “These holiday cups have definitely become a bit of a creative competition among QSRs as we enter the colder months.”
Field Agent Canada surveyed 3546 Canadians this week and asked them to rank the QSR that has launched their favorite Holiday / Christmas cups.
The designs evaluated by respondents were recently launched by Tim Hortons, Starbucks, McDonalds and Second Cup. All operators except McDonalds have actually launched multiple designs of holiday cups.
Tim Hortons has launched designs including snowmen, nutcrackers, elves and reindeer that when positioned correctly make the drinker look like they have morphed into a holiday character.
Starbucks, who received plenty of on-line criticism last year when they chose a plain red design for their cups, has hedged their bets in 2016 with a large assortment of thirteen cup designs from submissions all over the world, including two from the Toronto area.
Second Cup offers three similar designs with variations in the messages between Peace, Love & Joy.
McDonalds design is a slight adaptation from its regular cup with small tree and snowflake silhouettes integrated into the design.
Respondents to Field Agent’s mobile survey, conducted via its mobile app, were asked to rank all four offerings from Starbucks, McDonalds, Tim Hortons and Second Cup. A ranking of #1 earned that provider 4 points, #2 earned 3 points, #3 earned two points and #4 earned 1 point.
Respondents were asked to rate the cup designs regardless of their overall opinion about the QSR or its coffee products.
“Our survey found that the most preferred holiday cup offering for 2016 is the collection of cups offered by Starbucks.” noted Doucette. “It was a close contest between the Starbucks and Tim Hortons designs, but in the end Starbucks came out on-top.”
Final Rankings – Canada’s Favorite Holiday Coffee Cup 2016:
- Second Cup