Style and beauty subscription services like Stitch Fix and Ipsy may be sold online and delivered by mail, but traditional brick-and-mortar retailers have a growing stake in the business model.
In the US market, several retailers, including Sephora, Target, and Walmart, market their own beauty boxes, while Trunk Club—a prominent, online-based personal styling service—is owned and operated by department store chain Nordstrom.
The scuttlebutt just last month, in fact, was that Birchbox, the pioneer in beauty subscription services, might be up for sale; the company even held talks with several potential buyers, including Walmart.
Retail-auditing and insights firm Field Agent conducted three surveys to understand women’s purchase attitudes, behaviors, and preferences toward style and beauty subscription services in the US.
Below is a taste of what we discovered. The complete results will be on display in Field Agent’s 2017 style and beauty report—coming soon! But while you wait, enjoy these seven alluring insights into style and beauty subscription services.
Read more here.