This year, retailers are poised to offer the latest merchandise offerings over the holiday season for consumers searching for unique, one-of-a-kind or traditional gifts for loved ones. Retailers are ready to offer customers many deals as items are made available either in-store or online.
With so much selection out there, how do consumers decide where to allocate their dollars for Christmas gifts? Some companies have stepped up their offerings to compete for consumers’ holiday dollars.
There are a variety of different categories that consumers spend money on for the holidays. Some of these categories include toys, electronics, housewares, fashion, health & beauty and food. But perhaps some of the most popular items during the holidays are toys and electronics.
Some of the popular toys this season include robotic pets such as the unique robo fish, teenage mutant ninja turtles, a newer version LeapFrog, toys from the new Disney movie Frozen, Monster High dolls and the ever-popular traditional toys.
Electronics are always a major selling category and in the last few years this category has been dominated with wide-screen TV’s, smartphones, tablets and ereaders. But with the proliferation of these products, this year the category is turning towards newer version game consoles such as the Xbox One and the Play Station 4.
As consumers are deciding what to buy they are also using different forums to buy products. Bricks-and-mortar store shopping continues to dominate, but online shopping is slowly starting to gain momentum in Canada.
According to the Deloitte 2013 Holiday retail outlook, more than ¼ (27.9%) of Canadian shoppers prefer shopping online as opposed to going to the mall. These shoppers are using websites, blogs and social media more and more.
Report findings suggest that this season 18.9% of Canadians will spend their holiday budget online and Canadians in higher income tax brackets are expected to spend almost 25% of their shopping online.
Canadians are primarily concerned with high shipping costs of online products and Forrester Research reports that as much as 68% of Canadians regard shipping costs as a major determinant in online purchasing. Canadians are also concerned with competitive pricing and selections.
According to Forrester, online sales in Canada are forecast to reach $34 billion or 8.0% of the retail sales market by 2018 and leading the charge is a company we are very familiar with called Amazon.
The following retailers are considered to be some of the current leaders in the world of online retailing at the current time within Canada and can be looked towards for some of those hot holiday deals for the 2013 holiday season.
Top Holiday Selling Websites In Canada:
Amazon entered Canada in 2002 as a rival to Chapter’s Indigo. The company started off slowly adding different categories along the way. Currently, the company offers entertainment, electronics, tools, beauty, household goods, pet care, lawn & garden, luggage and the new and very popular toy category. The Canadian website features 300,000 toys for kids from infants to teenagers. Free shipping is offered on orders over $25.
As a rival to Amazon, this company has done well within the Canadian market. In addition to a host of online books, the company has diversified its product channels to offer many unique and interesting toys, lifestyle and other products. Free shipping is offered on orders over $25.
This company is known to offer some of the best online technology deals as well as appliances, health, home and toy products. Whether you are looking for the latest tablet, wide-screen TV, camera or espresso maker, this company is sure to have a product available online to fit your needs. Free shipping is offered on orders over $20.
The company relaunched its website this year just as Target was entering Canada and recently the company has increased its online offerings. Customers can find a wide array of products at Walmart.ca. A new flyer is featured that allows customers to purchase items from the flyer with a mobile device.
Even though this troubled company has dispelled rumors about it’s possible demise, it offers many different products to suit customers’ needs for the holiday season. A wide selection of toys and other offerings are available online or through the catalogue.
This company operates Gap, Old Navy and Banana Republic Stores. The company is doing it right by offering a wide selection online. Promotional codes are frequently posted on the website for usually between 15-40% savings. There are also good return policies with shoppers offered either free mail backs or physical store return policies. Shipping is free on orders over $50.
There are many other great sites available in Canada. For example, Joe Fresh recently launched its online site featuring a variety of cutting edge style clothes. Home Depot, Lowe’s and Costco also provide a comprehensive list of products.
Over the next few years, Canadian companies will start to offer more and more products for customers available online. But for now, customers can start to browse the sites such as the ones listed to start becoming more familiar with online shopping in Canada.
Enjoy the holidays and don’t let the long lines get you down!