Take Control of Customer Feedback: Mobile 5-Star Reviews

Online product reviews cut both ways.

Favorable reviews can offer timely social proof to convert ambivalent shoppers into paying customers. Unfavorable reviews—fair or unfair—can rob a product of its credibility and undermine sales.

But all product reviews, whether positive or negative, are a source of valuable customer feedback.

Many B2C companies may, however, wish they could enjoy the advantage of convenient customer feedback without the disadvantage of negative exposure.

With Mobile 5-Star Reviews…they can.

Read more here.


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