Supplier / Brands Mobile Research

Field Agent Canada



Get smart, affordable market research to help your products succeed.


Why employ our mobile crowdsourcing methods over conventional, old-school market research? Not only is our mobile app, utilized by Field Agents located across Canada, faster and more comprehensive than other tactics, but we also offer insights from real customers in the store, before the details of their experience fade away! 

When you need an evaluation of how your merchandise is performing in the hands of retailers and what can be done to help your brand stand out from the rest, you can get all the data you need by working with Field Agent now. We examine the likely success of new concepts and products, reviews of how the in-store experience impacts product performance, and mobile in-home use tests.

Our crowdsourcing methods of gathering vital research data are streamlined, easy to understand, comprehensive, and adaptive to your needs. How else does our market research help suppliers like you?

  • Understand how your display and signage guidelines look in-store.
  • Get feedback on how your product appeals to customers.
  • Gain more insight on the nuances of your supplier-retailer relationship.
  • Proven methodology and market experts bring you useful data.
  • View custom reports and analytics from your client dashboard.
  • Learn how to make your product stand out in the retail space.

What types of audits are brands doing with Field Agent?

Concept Testing

Have a new idea for how you’d like to see your product and brand displayed on the retail level, but want to ensure that it will bring you the results that you need? Field Agent Canada offers concept testing, to ensure that your good ideas aren’t wasted.

In Store Reviews

There’s no better review of your products than those from the very customers you need to appeal to. Once you know what consumers really think of your products and how they are presented in-store, you garner a better understanding for future products.

New Item Analysis

Want to see how your latest product will hit it off with customers in the retail store? An analysis from Field Agent can help you determine how to most effectively present your new product and how it will perform in the retail store.

Buy & Try

We don’t just stop at the store—we’ll also see how customers use and respond to your products with mobile in-home use tests. Buy & Try offers a deeper understanding of your product as it related to consumers after it has left the retailer.

At Field Agent, we were curious about how Canadian shoppers would react to a range of temporary displays that we found in-store. Spoiler Alert – the results were not very good.
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We spoke with 495 Canadians about their plans for their lawns & gardens, what they liked and disliked about shopping for lawn & garden supplies and what retailers they through were doing the best job of meeting their needs.
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Last year, an Angus Reid poll projected that Canadian households would spend an average of $883 preparing for back-to-school.
Any way you look at it, that’s a lot of scissors, shoes, and sandwiches. No wonder BTS is a red-letter, make-or-break season for so many companies.
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