Supplier / Brands Audits & Observations

Field Agent Canada



Audit your products in the retail space quickly and affordably.


By combining the strengths of crowdsourcing and mobile trends, Field Agent has constructed new, faster, and more affordable ways for you to keep an eye on what is happening to your products and branding guidelines on the ground level of the retail experience. After all, just because they’ve left your factories or storage sites, doesn’t mean that they are entirely out of your hands. It’s vital to ensure that these products succeed in the retail realm in order to ensure the longevity and fruitfulness of your own endeavors.

We allow suppliers and manufacturers to better engage with the efforts of their retail partners, maintaining efficiency and offering holistic observations while still remaining cost-effective. With real customers acting as our Agents across the country and local to the area you want to observe, our services help you reduce the complexity and effort of keeping up with your product.

Many different factors must be taken into consideration when examining the success and performance of retailer selling your product. What are some of the things that our mystery shoppers evaluate during an audit?

  • Price-checks to ensure that retailers are pricing your products correctly.
  • Planogram and model compliance that ensure your products are properly positioned.
  • Photos of display and signage compliance within the store.
  • On-shelf availability monitoring, ensuring your products aren’t missing while shoppers are looking.
  • Understanding how shoppers interact with the product and marketing with intelligent observations.

What types of audits are brands doing with Field Agent?

Display Compliance

Are retailers displaying your products and promotions according to the guidelines you set up? Are they displayed appropriately and effectively in the store? Our mystery shoppers gather photos for your reference.

Product Assortment

With our own proprietary technology, our agents capture photos of your products on the retail shelf and process them so you can see your product’s share-of-shelf, planogram set up, and more. Learn how to maximize the prevalence of your product!

On-Shelf Availability

The presentation of your shelfs and the accessibility of the products you offer are a sometimes underestimated aspect of the retail experience, but it’s a crucial factor in the audits that our mystery shoppers carry out.

Signage Review

You want to see evidence that your signage is noticeable and pleasing to the eye; we provide photographic of how the signage looks to your customers, as well as an assessment of the kind of impact that your signage has on consumer behaviour.

Encountering an out-of-stock product when shopping is a very frustrating experience for shoppers and a very costly problem for both retailers and suppliers alike. We can extrapolate that this issue costs Canadian retailers at least $63 billion in sales. This is a problem that cannot be ignored by the industry any longer.
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Field Agent Canada conducted a cross-country price survey on fluid milk prices at 171 retailers in 18 markets from coast-to-coast between June 12th to 18th, 2018. While we did see quite a few price changes for milk, the one thing that did not change was the huge differences in the price Canadians are paying for one of the most basic grocery items – 2% Milk.
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Last week saw the opening of FreshCo’s first store in Western Canada in Mission, BC and more stores are to follow this week in Winnipeg. This is the first foray for the Sobeys discount banner beyond Ontario and we travelled to Mission to check out the store.
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