Spotted by Field Agent @ Tim Hortons

This year, Canada will be exposed to an extra merchandising event with Canada 150 celebrations already kicking into effect and culminating with the big day on July 1st.

We spotted these new Tim Hortons cups this week and not surprisingly this brand which is a key part of the Canadian identity is celebrating this event. The cups feature iconic drawings of Canadiana (beavers, donuts, and double-double) as well as symbols of various regions like the Confederation Bridge for PEI, the Trillium for Ontario and Inukshuk for the North.

We have also seen a line up of Canada 150 gear at Loblaws stores and no doubt we will see many other showings of true patriot love over the next few months.

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