Spotted By Field Agent @ Sobeys!

The sleepy ketchup category has really come alive this week with lots of media attention and drama about the fate of French’s Ketchup at Loblaw and now this week we see the main “incumbent” in the category, KraftHeinz launching some innovative flavors just in time for the summer season!

This pallet, which a Field Agent spotted at Sobeys includes Sriracha and Jalapeno flavors in an upside down squeeze bottle – perfect for spicy burgers on the BBQ!

Our bets are on the success of the Sriracha variant given that it has been a “hot” flavor since 2013. Check out the story behind Sriracha’s popularity here:


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