Spotted by Field Agent @ Sobeys West

Since Labour Day it has been a full on invasion of Pumpkin Spice flavoured products with even in-store bakeries setting up displays of Pumpkin Pies (the original pumpkin spice product).

One display that stood out for our Agents was the Mini-Wheats half pallets at Sobeys that carried “Limited Editon” Pumpkin Spice flavoured Mini-Wheats. The perfect combo with a Starbucks PSL for a very Fall-themed breakfast!

Have we hit “peak Pumpkin Spice” this year? Will we see Gingerbread Latte Mini-Wheats in stores after Thanksgiving?


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