The iconic status of Tim Hortons puts the QSR chain up there with the beaver and the loon (definitely more so than the Grey Jay) as critical pieces of Canadian culture.
Tim Hortons has had some strong development in its retail business – starting from its original tins of ground coffee to now include a wide range of products from K-Cup and Tassimo formats to its Iced Capp single serves just launched this past summer.
Tim Hortons has brought their restaurant to the supermarket aisle with this execution at Sobeys Atlantic which groups all its products into one 3 foot section. Adding in some shelf blades and a section header makes it look like the store dropped right into the aisle.
Definitely one of the best shopper marketing activations we have seen in Canada over the past few years!