Spotted by Field Agent @ Sobeys


Well, yesterday was Mother’s Day and that means you likely found yourself at a florist at some point over the weekend grabbing some flowers for Mom.

One of our Agents spotted this smart and eye-catching floorstand display of fresh flowers at Sobeys which ties in very well with the food environment by replicating the Ingredients and Nutritional Value panel found on most packaged foods and instead showing the Ingredients and Emotional Value of giving flowers. Very well done!

We wish all of the Mom’s out there a belated Happy Mother’s Day and thanks so much for bringing us all into this world!


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