We recently spotted an interesting pop-up shop in the space near the new Nordstrom store at Sherway Gardens that was promoting of shopping for cosmetics and beauty products on-line at www.beautyBOUTIQUE.com
Shoppers Drug Mart has made incredible ground in prestige beauty since its launch of the beautyBOUTIQUE concept back in 2003 and has benefited from the cratering of the department store industry which historically has been the leader in prestige beauty / cosmetics.
A relative late-comer to e-commerce, the beautyBOUTIQUE e-commerce website launched back in August 2015. As Canadians warm to buying more and more categories on-line we should expect to see SDM and other retailers activating more events like this to drive conversion of on-line shopping through their e-commerce sites.
Traditional retailers need to move fast before Amazon (or other players such as China’s JD.com or Alibaba) eat their lunch!