Spotted by Field Agent @ Second Cup

It has been a bit of a rough week for Second Cup with both their CEO Alix Box and their CFO stepping down (see stories in QSR section below).

To add insult to injury – the coffee chain’s summer cup celebrating Canada’s 150th birthday looks stunningly similar to the one we spotted at Tim Hortons a couple of weeks ago.

There is definitely a lot of “red and white” at retail these days – the challenge will be for brands to set themselves apart from their competition while everyone tries to drape themselves in the flag leading up to July 1st.


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