Frozen soup is a relatively small category in North America – we like to get our soup out of a can or rehydrate it out of a box. Increasingly you can find fresh soup in the deli but at the cash register the can is king!
If you have kids or have been within 1000 ft of kids you know that Disney’s Frozen franchise is a huge sales driver in everything from toys to clothing to cookies generating billions in sales of licensed products annually.
Now add soup to that list. After a marketing page a few weeks back we uncovered this pallet of Frozen themed Campbell’s soup at a Real Atlantic Superstore in Dartmouth, NS.
This display is just missing a big header card with Anna and Elsa to grab the attention of shoppers (and kids) and sales would be heating up!