January is a tough month for retail. Tired shoppers with looming large credit card bills, high levels of returns and bad weather stack up for a major case of the blahs.
Real Atlantic Superstore addressed these blahs head-on recently with a flyer and in-store campaign with the theme: “So Long Holidays – Hello New Deals – Low Prices Just When You Need It”
The execution extended beyond the flyer with displays of participating products flagged with the theme and pricing info.”
This grassroots style campaign was perfectly timed and executed to catch shoppers attention and demonstrate that they understand what the shopper wants.