Spotted By Field Agent – Mattel / Walmart Virtual Toy Store


One of our Agents commuting on the Canada Line in Vancouver spotted this virtual toy store which is the second-evolution of the partnership between toy-maker Mattel and Walmart’s on-line business.

What started on Bay Street in Toronto has made its way to the left coast and is a good sign that some busy commuters and professionals were doing their shopping at this virtual toy store and having Walmart act like Santa and deliver the gifts!

While the sales are likely a “blip” for Mattel in the grand scheme of things, this early partnership with Walmart Canada will likely pay dividends for future holiday campaigns.


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