Spotted by Field Agent @ Loblaw


In keeping with our BBQ theme over the past few weeks (in an attempt to get summer to finally arrive all over Canada) we wanted to share with you this half pallet program for ConAgra’s VH Sauces and Pam Cooking Sprays which one of our Field Agents spotted at a Loblaw Market store.

ConAgra has been doing some great stuff with their half pallets displays including the VH Sauce Chinese New Year half pallet with an intricate Chinese dragon integrated into the display.

We love this “GRILL” execution with its BOLD, CLEAR & CONCISE messaging, large food imagery and an unmistakable connection to the summer for two brands that might not exactly be top of mind as Canadians shift from baking and cooking indoors to the outdoor grilling season.


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