Spotted By Field Agent At Walmart


While in the HBA department at Walmart the other day our Agent spotted these two motion activated displays from Gillette and Dove.

The Gillette Fusion ProGlide Flexball display has a motion activated wheel that shows the performance of the latest in Gillette’s shaving technology on an undulated surface. The Dove display seemed to be a display animating the base offering and the display lit up as the shopper walked by. Both grabbed your attention in a busy store.

These displays bring back fond memories of the In-Store Focus machines that used to play a relentless audio loop behind four panels of lighted still images that acted as a story board for the product. These were unplugged more often than not as the department staff found them to be a mild form of torture.

Maybe these new “voiceless” motion activated displays have found the sweet spot between attention grabbing and simply annoying!


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