Spotted By Field Agent At Walmart

Lots of brands beyond snacks / confectionary have been experimenting with Halloween focused products and we found this example to be a step apart from some of the others we have seen.

Nestle Pure Life bottled water has special edition bottles in-store right now featuring glow in the dark labels that include Halloween characters.

Obviously Nestle has great learning from its confectionary division and the waters group has likely leveraged this to create one of the more innovative products this season!


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