One of the prime spots for secondary display at Walmart is the Comp Rail just inside the main doors of the store. This is a busy spot with lots of traffic as shoppers enter the store and grab cart and it is often home to the seasonal categories which also create a lot of activity.
Items on the Comp Rail tend to be large, highly visible products designed to be “grab and go” items at a great price. One of our Agents spotted a unique pallet of Perrier Water on the Comp Rail recently. While this is an item that could easily get “lost” on the Comp Rail – the simple colors and iconic graphic panels grab the shoppers attention and are aligned with the overall brand image.
This is a great example of a simple and effective display and should be seen as a best practice for Walmart vendors looking to secure space on the Comp Rail.