One of our field agents spotted a new Claire’s store-within-a-store concept within a Toys R Us store in Alberta. Wrapping paper and other birthday supplies used to be dominate this floor space.
The store-within-a-store concept has proven popular with grocery stores, book stores and mass merchandisers. Customers can find a Starbucks cafe within Safeway or Chapters and McDonalds within Walmart.
This latest Claire’s and Toys R Us retail venture is an interesting matchup between two highly successful retailers looking to break new ground.