I had this feeling when I saw this photo of Duncan Hines Frosting Creations which one of our Agents found in a Target store.
This neat new product provides a base white icing (on left) as well as color and flavor packets that can be purchased to customize your icing (and cake). Flavors include Bubble Gum, Caramel and Cotton Candy to name a few!
My similar idea came almost 15 years ago when I toiled for the Snuggle bear in the fabric softener category. Provide the base liquid and then scent packets so you can customize your clothes scent to your mood! Unfortunately it never made it past the gatekeepers…
Duncan Hines has tapped into the customization trend as well as maximizing the shelf space (and minimizing logistics costs) by having one base SKU and a wide range of light flavor packs which can be stacked in the custom merchandising rack (which we have also seen on-shelf in the main section at other retailers).
Are you hungry yet?