Field agents spotted Superstore in the middle of installing dollar bins in one of its stores.
The bins are located in the back corner of the store, in the toy department.
The bins contain various dollar items that are appropriate for birthdays or other occasions.
The look is quite similar to Target’s dollar bins, except that Target’s dollar bins are located at the front of the store and contain a variety of different items, while Loblaw’s bins are located at the back of the store in the toy department and only contain toy items.
Loblaw sees an advantage to entering the competitive dollar market.