Spotted By Field Agent At Sobeys

Seasonal merchandising has become big business in the past few years and one of the biggest players in this merchandising is Mondelez which has brought its confectionary expertise (think Cadbury Scream Eggs) to the cookie category. These two Halloween themed Chips Ahoy! and Oreo packages were found on shelf at Sobeys in Atlantic Canada.

Interestingly, these seasonal items have found their way to the main shelf whereas many seasonal products only find their way to and end-aisle or floorstand display. No shelf tags, but when they are Halloween themed Oreos, who cares what the price is!


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