Color is a critical element of displays at retail. Sometimes we see a display that “hits it out of the park” by drawing eyeballs through the use of colors even in a busy store environment.
This display for Face Masks at Sephora caught the attention of our Field Agent. This is a great example of a display that uses the packaging to enhance the display by leveraging the bright colors to create a rainbow or test pattern flash of color in a high traffic aisle.
This is definitely a best in class example of how to stand out in-store.