Kraft has introduced a new product that is a spin off of its traditional peanut butter product. The company recently introduced Kraft peanut butter with chocolate to complement its existing line of peanut butter products. This product was on display directly beside the bakery section in a local Save-On Foods.
Kraft originally started innovating its peanut butter products by differentiating texture into smooth, crunch and whipped among others. But recently, the company has been offering different peanut butter flavours.
Other peanut butter flavours including honey, banana granola peanut and cinnamon granola raisin.