Spotted By Field Agent At Safeway

Not to be outdone by PC Decadent Cookies at SDM and Life Brand showing up at Superstore, it appears that Sobeys is slowly introducing its Compliments brand to the Safeway stores it acquired last year.

Field Agent spotted Compliments bacon in the meat department at Safeway and this is likely just the start of this brand’s roll-out at Safeway.

It will be interesting to see what happens with some of the stronger and more unique Safeway private labels. Will they all disappear or will some continue to be licensed by Sobeys and maybe even expanded right across Canada?


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