Spotted By Field Agent At Mac’s Convenience


The merger of Kraft and Cadbury brought together a stable of leading brands across the foods business and the creation of Mondelez to house the snacks / confectionary business created a powerhouse.

Mondelez has been developing the formerly sleepy Dairy Milk brand in Canada with a focus on sharing size bars.

A new host of flavours have been introduced beyond the old standby Fruit & Nut, which itself has had a packaging refresh.

We spotted these two cross-branding SKUs that marry mega brands from the former Kraft Foods portfolio, Oreo and Chips Ahoy cookies with Dairy Milk.

These are great brand extensions that echo some of the great cross-over branding initiatives from P&G in the household and personal care categories. True synergies to mega-mergers!


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