Spotted By Field Agent At Dominion

The CPG shopper marketers have been very busy with lots of great Halloween focused signage, displays and limited edition products this year!

We really liked this promotion on-shelf at Dominion in Newfoundland for Pepsi. The theme is “Throw a Wicked Party” and shoppers can take a free “bottle costume” which turns Pepsi into “Witches Brew”.

The back of the label provides a recipe for Pepsi ghost cocktails which are featured on the complimentary in-section signage (and the recipe also includes a Doritos chip in a shameless cross promotion of Pepsico products).

This is a great way to activate the season and not have a bunch of holiday themed product left in-stores at the end of the season. A very smart promotional idea by Pepsico!


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