We launched a display contest with our Agents to see some great game day themed promotional displays over the past week in the lead up to the Big Game. While Pepsi was the official soft drink sponsor of the Super Bowl we did see a lot of great displays like the one below from Coca Cola.
Coca Cola had a “Home Bowl” theme to capitalise on everyone who will be watching the Big Game at home. These displays had big impact with the red background made of Coca Cola 12-packs and the black letters made of Coke Zero 12-packs.
We like the display because it is big and bold but it is also very shoppable with lots of 12 packs ready for stacking in shoppers’ carts!
The great display below was spotted by our Field Agent at Zehrs, Malden Rd in Lasalle, ON.