Spotted By Field Agent at Circle K

We think we have spotted “peak seasonal creep”!

With Easter being very early this year we would expect to see some Easter stuff popping up earlier than normal, but this photo of Aero Lambs and Smarties Eggs was taken on December 31st.

Ironically, there was not even any Valentines candy on display so maybe Valentine’s Day has been cancelled altogether this year?

Eventually something will need to give. Seasonal creep likely annoys many consumers and it means that retailers are holding inventory for longer with minimal uplift in sales.

Is it time for a reset of the seasonal merchandising calendar? We think so!


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