Spotted By Field Agent At Circle K

Have you ever had a chilled Reese peanut butter cup? Hershey wants to ensure that you have soon and they have started to roll out Reese racks that are strategically placed inside coolers.

The merchandising effort is tied in with specific TV advertising about chilled Reese products that is hitting the airwaves just in time for summer. We expect this to be the first of many cool ideas we will showcase this summer!


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