SINS Market Visit Report: Pop-Up Retail NYC

As was coined by Newton “for every action there is an equal and opposite reaction”.

The recent (and continuing) downturn in the US market has hatched a new retail concept.

As retailers faltered and freed they freed up a large volume of retail space, as we saw during our recent visit to New York. Retail leasing signs are plentiful.

Enter “pop-up” retail, with stores lasting a few weeks to just a weekend. Empty space is commandeered by brands looking to increase brand awareness, consumer interaction and sales.

As part of our continuing “SINS Market Visit Report” series we explore five “pop-up” concepts in Manhattan, covering Pop Tarts to Chanel.

Download the report here.


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