Growing up in Halifax in the 1980’s – Sobeys was the BIG name in groceries. It was before Superstore and Walmart and your big holiday grocery shop was done at Sobeys.
Back in the day, the Christmas season started when Sobeys long-running commercial “Star of Christmas” started playing on ATV.
We all have those ads from our childhood that we can recite by heart and thirty years later I found myself signing along word for word.
Happy Holidays from all of us at Sales Is Not Simple!