Retailer Mobile Research

Field Agent Canada



It’s never been faster or more affordable to gain market insights.

The retail landscape in Canada is rapidly evolving and so are the wants and needs of Canadian shoppers. Expanding e-commerce acceptance in a wide range of categories and exciting new services such as click-and-collect are creating a brave new omni-channel world.

Understanding how shoppers will react to new initiatives is critical as the costs are high and margins are relatively low in retail. Making a mistake can be disastrous.

Field Agent gives you access to our panel of 100,000 real Canadian shoppers, who are ready to respond to your questions anytime, anywhere. Armed with our smartphone app, these “Agents” can respond to surveys at-home, in-store or anywhere along the path to purchase.

Retailers have used Field Agent to explore shopper attitudes on a wide range of topics including loyalty programs, packaging design, private label product concepts and store design.

Field Agent has a full suite of research capabilities, so we can manage projects both big and small all while keeping you well within your budget.

  • Insights at the “point of influence” through our mobile app.
  • Immediate feedback from the heart while the consumer experience is fresh.
  • Utilize in-store reviews, surveys, and community-based engagement.
  • Data is evaluated against GPS markers, photo/video verification, and more.
  • Receive real-time analytics with your own dashboard, client portal, and custom reports.
  • Assured privacy and security for your business’s personal data.

What types of audits are brands doing with Field Agent?

Concept Testing

Before you roll out that new retail design to your whole chain, Field Agent can provide in-the-moment insights from shoppers interacting with pilot stores to ensure that the shopper embraces the concept and the change will drive sales.  

In-Store Reviews

How do your customers view your store? Was your store clean and well-organized, did your displays catch the eye, was the service helpful and friendly? Our mystery shoppers offer feedback to help you understand where your business succeeds, and what needs improvement.

New Item Analysis

If you’re ready to bring new items into your retail store but aren’t sure how the consumers will react? Get feedback from your shoppers on the potential new items to help you make the right assortment decisions for your business and better manage inventory against demand.

Buy & Try

Do you have a private brand product that is not meeting expectations? Our Buy & Try service sends shoppers to your stores to purchase a specific product and then report back on the experience of using it so you can make necessary adjustments and better meet shoppers needs.

Examples of Our Work


We spoke with 495 Canadians about their plans for their lawns & gardens, what they liked and disliked about shopping for lawn & garden supplies and what retailers they through were doing the best job of meeting their needs.
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Last year, an Angus Reid poll projected that Canadian households would spend an average of $883 preparing for back-to-school. Any way you look at it, that’s a lot of scissors, shoes, and sandwiches. No wonder BTS is a red-letter, make-or-break season for so many companies.
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From surveys with thousands of shoppers, Field Agent Canada’s 2018 holiday insights report—“A Very Canadian, Omnichannel Christmas”—offers retailers, brands, and agencies a fun yet authoritative look at Canadians’ 2018 holiday-shopping plans and expectations.
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