Retail Audits & Observations

Field Agent Canada



There’s no easier way to audit your retail strategy.


While retailing is continually changing and evolving the one thing that has remained the same is the fact that “retail is detail”. Whether in a traditional store, a pop-up or an e-commerce site, execution needs to be 100% perfect to win the hearts and wallets of Canadian shoppers.

Ensuring great execution is easy and cost effective using our network of nearly 100,000 Canadian Mystery Shoppers – a crowdsourced workforce we call “Agents”.

Armed with their smartphones and our innovative mobile app, Agents can be quickly deployed to your stores to audit critical elements of your retail tactics such as on-shelf availability, display compliance, product assortment, demo execution, and signage compliance.

This data is live-streamed to you via our online dashboard so you have all the results at your fingertips so you can follow up on execution issues, get them resolved and kick-start sales.

Affordable audits can start right away and we can cover up to 80% of stores in just 72 hours.

  • Our large network of “Agents” allows us to deploy quickly right across Canada.
  • Get real-time analytics of your audit with client-exclusive dashboards and reports.
  • We offer cost-effective, country-wide coverage with speedy service.
  • See what is happening in-store with high quality photos that are time, date and GPS stamped.
  • All data reviewed by our Quality Control team, based in Canada, to ensure you get the best data possible.
  • Our Field Agent experts can provide advanced analytics upon request.

What types of audits are retailers doing with Field Agent?


Display Compliance

Ensure that your shoppers are seeing the desired mix of promotional displays regardless of which store they visit. Our “Agents” will report back on whether the required displays are present, their location and whether they are adequately stocked and ready for shoppers.

Product Assortment

Are your planograms being executed according to the roll-out schedule? Are they being completed properly and in a timely manner without disrupting shoppers in-store. Our “Agents” can check if planograms have been completed and send you photos so you can see what shoppers see in-store.

On-Shelf Availability

Out-of-stocks are one of the most critical issues in modern retailing and result in hundreds of millions in lost sales each year. “Agents” can be deployed in peak selling periods (yes, we work weekends!) to measure the extent of the issue in your stores so you can develop shelving and supply chain solutions.

Competitive Price Audits

Ensuring your prices are competitive in local markets is critical to retail success. Our “Agents” can quickly gather price information from competitive stores so that you can work with the most up-to-date data when making pricing decisions for your stores.  


Examples Of Our Work


When beer started to flow into Ontario grocery stores there was a lot of interest in how retailers were executing in this new category. Field Agent deployed to all stores within days of opening and reported back on merchandising, space allocation and product distribution in-store.

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The price of milk is a key image-driver for Canadian retailers and Field Agent has been tracking milk prices at 171 stores in 18 markets in the search for the cheapest milk in Canada.

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When a new retail concept launches in Canada or anywhere in our other Field Agent markets (US, UK, MX, AU, SA, EC) we can take you there on opening day to get an understanding of what the store looks like and what it means for your business.

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