PRICING SPOTLIGHT: What You Must Know About Pricing Elasticity And The Danger It May Bring

Price elasticity is an incredibly powerful tool. However, it should come with a “User Beware!” warning label.

There are numerous factors that impact business performance. These include
 
 
 
 

  • category trends
  • marketing programs
  • competitive activity
  • cost of raw materials
  • and much more

However, none of these determinants impact a company’s bottom-line to the extent that pricing does.
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