MVP Brands: What Canadian Football Fans Eat, Drink SUPER BOWL Sunday

Super Bowl Sunday is a great day for headlines. Not so much for waistlines.

On February 5, when the Atlanta Falcons clash with the New England Patriots in Super Bowl LI, Canadians will gather to watch the big game (and maybe even some US commercials – fingers crossed).

This naturally begs the question: What food and beverage brands—salty snacks, soda and beer are the real crowd favorites among Super Bowl viewers? In other words, what products will be flying off the shelves over the next couple of weeks?

1128 Super Bowl Viewing Parties. At Once.

During Super Bowl 50 last year, Field Agent Canada attended 1128 viewing parties across Canada, where we surveyed fans about their eating and drinking behavior during the biggest game of the year.

If your business gets a bump from the Super Bowl, we can help you get the info you need whether it is auditing in-store execution or getting inside consumers heads while the shop for their Super Bowl party – Field Agent can help!

Click here to download the full results.


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