Market Visit Report – Chalo FreshCo

FreshCo just celebrated its 88th store opening with a new store focused on serving the South Asian population in the Brampton area just northwest of Toronto.

Named “Chalo FreshCo” where “Chalo” means “Hello” in many South Asian languages, the store is big, bright and full of many unique products that you will not find in most FreshCo stores or other traditional grocery stores in the market.

The 50,000 sq. ft. store also includes fresh seafood, halal meat and a restaurant under the banner of established businesses in the South Asian community lending more credibility to the concept.

Read more here.


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