Unless you’re marketing consumer products by offering free samples or demonstrations.
Few marketing tools show off a product under more favorable conditions than an in-store product demo. Shoppers are already in stores, ready to try and primed to buy.
In some cases, in-store product samples have been credited with boosting wine sales over 300 percent, lipstick and mascara sales over 500 percent, and frozen pizza sales by 600 percent.
Surprisingly, however, some CPG companies overlook three simple steps—precautions, if you will—to make the most of their costly demo investments.
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