It’s a question plaguing many CPG companies:
How do we really know our in-store product displays are converting shoppers?
After all, barcodes and retail inventory systems don’t tell brands where inside stores shoppers are taking possession of their products, whether through special displays or simply on the main product aisle. It can thus be difficult to know when displays are actually engaging shoppers and closing sales…and when they’re not.
As this article will demonstrate, Mobile Audits are an effective tool for estimating display turnover (i.e., measuring lift) over time. Armed with such information, brands can make more informed judgments about display investments and performance.
Read more here.