Guess how much an average shopper spends on impulse purchases in his or her life. Really, take a guess.
Hint: It’s enough to make a substantial impact on many retailers and brands.
One survey of 2,000 Brits revealed that, on average, shoppers in that country impulse buy (i.e., purchase items not on their shopping lists) some £70,217 during their lifetimes.
In Canadian dollars, that’s over $145,000 in expendable purchases.
This figure suggests impulse buys, from packs of gum to cashmere sweaters, are a boon for retailers and brands around the world.
Field Agent recently conducted a global survey of over 2,000 shoppers. With operations in 7 countries, encompassing more than 800,000 agents, we wanted to understand the propensity of shoppers around the world for making impulse buys during the checkout process.
Read more here.