Hockey Playoffs – Are Canadians Watching?

This year, for the first time since the 1969-70 season there are no Canadian teams in the NHL Playoffs and this means that an American team will win the Stanley Cup for the 22nd straight time since the Montreal Canadiens won in 1993.

We wanted to see if Canadians are still tuning in to watch the NHL playoffs and what the overall impact will be on industries like bars, restaurants, snack foods and alcoholic beverages.

On May 22 and 23, Field Agent surveys 300 self identified hockey fans to see if they were watching hockey more, less or the same vs. last year when five or seven Canadian teams made the playoffs.

Download the whole report here.


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