For many consumers today, convenience is a top priority. And that’s where meal kits step in.
While not a huge movement in Canada (yet) this young yet thriving industry delivers all the ingredients to make easy and healthy meals, without a trip to the grocery store.
To better digest the growing prevalence of meal kits, Field Agent in the US went right to the source: the consumers themselves!
Among the key findings was that 78% of consumers want these meal kits to be offered by their regular supermarket.
Now that’s an opportunity!
Read more here.