Food Service Mystery Shopping

Field Agent Canada



See your business through your customer’s eyes

As a food service professional, you know that service standards either make or break your business. All the various touchpoints a customer has with your staff along during their dining experience is driving the perception of your brand and loyalty to your business. This is why mystery shopping is so important in the restaurant industry.

Traditionally, mystery shopping has been expensive and took a long time to execute, which is not in- line with today’s fast-paced food service industry.

Field Agent has developed a mystery shopping solution for operators of QSR, FSR and Fine Dining establishments that provides quick and inexpensive feedback from real customer interactions in your restaurants.

Our Canadian Mystery Shoppers are almost 100,000 strong and can visit your restaurants anytime and anywhere so you can assess whether the guest experience meets your service standards.

We specialize in targeted mystery shopping missions with 10 to 20 follow up questions and we keep it affordable so you can get a broader range of data for your business.

Our innovative technology also allows mystery shoppers to submit “Video Selfies” taken right after their dining experience, which can really bring to life the guest experience of your customers.

Get in touch with one of our advisors today to learn more!

  • Quick and targeted mystery shops give you the frequency you need.
  • Coverage right across Canada with almost 100,000 Canadian Mystery Shoppers.
  • Any time and in any channel including: QSR, FSR, Fine Dining and even Home Delivery!
  • Live reporting of results through our on-line dashboard
  • Video Selfies to bring the customer experience alive for your teams.
  • Cost effective deliverables to meet any budget.

What types of audits are food service companies doing with Field Agent?

From QSR to FSR to Delivery

Food service operations are everywhere and understanding how customers experience different formats from QSR to FSR to Fine Dining is our specialty. Field Agent has also completed mystery shops of food delivery services, university meal plans and hospital cafeterias. You can reach our Canadian Mystery Shoppers anywhere the interact with your brand whether at-home, in-restaurant or on-line.

Real Customers

Our almost 100,000 Canadian Mystery Shoppers are real customers who visit your restaurants every day. We can screen respondents so that the customer providing feedback fits the profile of your target customer so that the feedback provided is highly relevant and actionable.

Real-Time Data Capture

With our mobile crowdsourcing capabilities, we’ve streamlined the mystery shopping process to make it simpler for our clients and the mystery shopper, in order to bring you the data you need within days rather than weeks. Data is live-streamed to you via our on-line dashboard as soon as it is captured.

Mobile vs. Paper

There’s no need for a pen and clipboard for our mystery shops. We have Canada’s most advanced mobile mystery shopping platform that gives Android and Apple users amazing tools embedded in our app including photo, video capture and even a built in timer technology for measuring service times!

Examples of Our Work

Whether you are responsible for one restaurant or 1000 locations, Field Agent is the perfect tool to gather quick and affordable mystery shop insights to help you improve the dining experience for your customers. See how Field Agent worked with Onyx Coffee Lab to gain feedback on their guests coffee experience.

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In addition to digital experiences, the explosion of delivery services such as Skip the Dishes and Uber Eats are changing the expectations of food service customers. How do delivery customers differ from in-restaurant patrons and what drives customers to use these services?

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While traditional mystery shops include lengthy surveys of 30-50 questions, the “sweet spot” for a mobile mystery shop is about 15 questions. These questions usually assume two forms: operational questions and experiential questions allowing you to get a quick and inexpensive read on what is happening on-the-ground.

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