Food Service Mobile Research

Field Agent Canada



In the moment insights delivered right to your desktop

Mobile research is changing how food service operators conduct market research by allowing data to be collected in-the-moment, at locations right across the country.

Field Agent is Canada’s first and largest mobile research panel, providing access to your customers across the country in a timely and cost-effective manner.

Food Service operators from QSR to FSR have used Field Agent to explore customer attitudes on a wide range of topics including new product concepts, competitive benchmarking, loyalty programs and restaurant design.

In addition to standard survey features, Field Agent also offers video response capabilities so you can see and hear what a customer experiences in your restaurants. With our Video Insights Hub we have harnessed the power of video data collection in an easy to use tool that allows you to quickly review videos and transcripts, search and filter responses and then quickly create a show reel to make your research come to life for management and front-line staff.

Field Agent has a full suite of research capabilities, so we can manage projects both big and small all while keeping you well within your budget.

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  • “In-the-Moment” insights gathered through our mobile app.
  • Immediate feedback from the heart while the customer experience is fresh.
  • Utilize in-store reviews, surveys, and community-based engagement.
  • Data is evaluated against GPS markers, photo/video verification, and more.
  • Receive real-time analytics with your own dashboard, client portal, and custom reports.
  • Assured privacy and security for your business’s personal data.

What types of audits are food service companies doing with Field Agent?

Concept Testing

Menu development cannot live in the test kitchen alone. At Field Agent we have developed a concept testing process that allows you to quickly test multiple concepts with pre-screened groups of your customers for an affordable price. Be sure you are focusing on the right product innovation and concepts that will maximize growth for your business.

In Market Sensory Testing

Ensuring that new products live up to test kitchen standards when they are launched in-restaurant is critical. Our Field Agents can be deployed to your restaurants starting on Day 1 of a launch to buy and try a product and provide immediate feedback on the product so you can course correct and make any necessary adjustments quickly.

Product Benchmarking

Are you looking to make improvements to a menu item? Understanding where your item stacks up against competitive offerings is the first step. We deploy respondents to purchase your item and competitive items at restaurants across the country and the evaluate the product across a range of metrics so you know where you stand and what needs to be improved.

Examples of Our Work


Mobile and digital experiences are a big part of the food service experience today with mobile apps allowing customers to order ahead, track the status of their pizza and collect loyalty points. Field Agent has studied how customers use these tools across a range of operators.

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In addition to digital experiences, the explosion of delivery services such as Skip the Dishes and Uber Eats are changing the expectations of food service customers. How do delivery customers differ from in-restaurant patrons and what drives customers to use these services?

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Food service operators cannot stand still and product innovation is critical to the long-term success of a brand. Take a peek inside the impact of New Menu Items, Limited Time Offerings and Restaurant Upgrades with this infographic.

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