While Mobile Ordering hasn’t really taken off yet in Canada, we predict that we will see an explosion of this technology in 2017 now that Starbucks has made the plunge and has worked through some of the initial growing pains.
South of the border, many Americans today keep one or more fast food app – Chick-fil-A, Dunkin’ Donuts, Starbuck – on their phones, letting them order on-the-go and skip those sometimes sprawling fast food queues.
In other words, fast food is becoming faster.
To gain some insight on what lies ahead, we recently surveyed 1,009 U.S. adults to understand the use of mobile apps in ordering fast food and drinks. All respondents had already used one or more fast food apps with mobile ordering capabilities prior to the survey.
Field Agent located these individuals through a simple screener, and we required all respondents to submit a screenshot of at least one fast food app on their phones.
At the link below we present several noteworthy insights as a 10-question Quick-Fire Q&A as well as a video containing audio reviews from mobile ordering experiences at Chick-fil-A, Domino’s, Dunkin’ Donuts, Panera Bread, and Starbucks.
Read more here.