2018 holiday insights report

Field Agent Canada

From surveys with thousands of shoppers, Field Agent Canada’s 2018 holiday insights report—“A Very Canadian, Omnichannel Christmas”—offers retailers, brands, and agencies a fun yet authoritative look at Canadians’ 2018 holiday-shopping plans and expectations. The report addresses “old” questions about what, where, and how much of holiday shopping, while also addressing “new” questions about online shopping, mobile-app usage, store pickup, etc. Call it the “new, old-fashioned way.”

The report also features a bonus section, “Inside the Minds of Holiday Shoppers,” based on years of research into the attitudes and preferences of holiday shoppers.

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