Coconut Water – Canada’s Next Big Food Product?

We are always on the look-out for new ad exciting products at retail around the world and assessing them for their potential in the Canadian market.

In recent visits in Europe and the United States we have found that coconut water based drinks to be an emerging new product category that has some interesting potential for this market.

Coconut water has antioxidant properties, is low-calorie and fat free.  It also has lots of electrolytes and potassium making it a solid competitor to sports drinks like Gatorade and Powerade.

In France, the first product that caught my eye was Nesfluid by Nestle, which combines coconut water, whey and other ingredients across six variants that are also targeted to certain segments of the population such as children and seniors.

While in the US recently, I noticed that two other brands – “Naked Juices” and “C20” offering coconut waters – although none had the flavors or clear positioning of Nesfluid.

As I write this post – a Revlon advertisement just played on the television promoting mineral makeup with coconut water.

I think I am on to something…

How long will it be until we see people drinking coconut water in Canada? Time will tell.

Here’s hoping the health benefits are good enough reasons to have an extra pina colada the next time you are sitting poolside!


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