Keeping Score on Retail Out-of-Stocks

Here at Field Agent Canada we get to see inside thousands of stores each and every week. Based on this unprecedented visibility, we have identified out-of-stocks / on-shelf availability as the most pressing issue facing retailers and suppliers alike. To gauge the extent of the problem, we audited 200 stores across Canada in the hours
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Shhh, It’s a Secret. A Secret Shopper

Shhh, It's a Secret. A Secret Shopper - Field Agent Canada - Mystery Shoppers Canada

If you’re unfamiliar with how secret shopping works, you’ll probably be pleased to know that it’s quite straightforward. However, just as important as knowing how it works is understanding the results you can get from it when you approach it the right way. So what exactly are the benefits?   A Client’s-Eye-View   Whether it’s
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The Only Secret Is When They’ll Arrive

The Only Secret Is When They'll Arrive - Field Agent Canada - Mystery Shoppers Canada

If you’re a retailer, you’re probably eager to better understand how your business is performing when it comes to customer experience. Tools like customer surveys can only get you so far in this regard, so what about secret shoppers? Are they really as “secret” as the term implies?   Understanding Secret Shoppers   Even if
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Did Your Product Display Get Set Up to Specification?

The products you sell are the most fundamental representation of what you offer as a business, but there’s more to you than that. For instance, everything about your brand can be personified by your in-store product displays. How do you know that your retailers are getting them right? Making an Impression When a consumer enters
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How to Know for Certain Your Product Placement is On Brand

Countless factors influence the sale of your products in retail stores, but few are as pivotal as placement. Optimizing your sales is often a numbers game, but as you’re aware, success also depends significantly on the strength of your brand. So how do these two elements intersect? The Importance of Smart Placement Grabbing the attention
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BACK TO SCHOOL 2018 – Everything You Need To Know To Drive Sales!

School children are just starting their vacations but the Back-To-School shopping season is already hitting the stores. Last year, an Angus Reid poll projected that Canadian households would spend an average of $883 preparing for back-to-school. Any way you look at it, that’s a lot of scissors, shoes, and sandwiches. No wonder BTS is a
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Spotted by Field Agent on Groupon

By most accounts, Costco has been performing very well in Canada growing to over 90 warehouses from coast-to-coast and increasing their share of retail sales, especially in the grocery segment of their business. For Costco, membership revenue is king so recruiting new members is very important. While Costco enjoys a very high renewal rate on
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